Case Study Essay Example | Topics and Well Written Essays - 1750 words

Case Study - Essay Example The combination of satellite, cable and fiber based broadband penetration together with targeting, interactivity, and company’s knowledge of people’s physical address and other contact credentials has launched a new era in marketing, organizational communication and advertising (Institute for Innovation and Improvement, 2006). ITV (an acronym for Interactive Television) is a range of technologies which has blended data services together with the traditional television technology. It entails enhancements and interactive contents. Interactive Television is enriched with providing interactions, rich entertainments, more information regarding various shows, props together with all the personnel responsible in its creation. Basically, Interactive television combines the features of the traditional television with interactivity which is enjoyed by people through a network such as LAN, WAN and internet (Interactive Advertising Bureau, 2011). Programming of interactive Television ranges from links to websites, richer graphics, and electronic communication among online users through a back channel. As a result, there is on – demand delivery of content together with services such as shopping, banking, ticket booking, among others (Institute for Innovation and Improvement, 2006). Digital Interactive Television exists in several forms and are manufactured by different companies. One form of Digital Interactive television is the Set top Boxes. This kind of Interactive Televisions are made by companies such as Microsoft, Motorola, Scientific Atlantic and Pace. This types of televisions are designed specifically to run interactive television services. During the manufacture of these products, the interactive TV is designed in such a manner that it can collect data from the user to the service provider (Institute for Innovation and